Pink has been #rebranded. Once a symbol of dated gender binaries, pink is now the color of powerful optimistic statements — Trump-shading pussy hats, shapely, multiethnic Barbie dolls, a cosmetics company that values realism over illusion. Those of us who cast aside our bubble gum pink paraphernalia the moment we grew old enough to shop for ourselves — and those of who still loved the hue but grew sick of the vaguely offensive “girly girl” associations — now have reason to reach for our rose-colored glasses.
Pink was omnipresent on the Spring 2017 runways. From toned-down pastels to electrified berry tones, pink showed up at Valentino, Sies Marjan, Alexander McQueen, Molly Goddard, Gucci, Emilio Pucci, Celine, Prada, Givenchy, Marc Jacobs, Miu Miu and literally dozens more. Oftentimes it took the form of frilly, draped, sequined, satin or tulle-heavy frocks — but not always. At Sies Marjan, a velvety carnation button-down came accompanied by coordinating silky culottes. Haider Ackermann, Bottega Veneta, Erin Fetherston, Paul Smith and Creatures of Comfort made the case for pink power suiting. Dolce & Gabbana, Fenty x Puma and Lacoste offered up slouchy, athleisure-themed blush looks. Overall, the message was thus: Wear loads of pink and wear it however the hell you want (with an emphasis on tonal looks).
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